Susset Cabana on Creator Budgets and Beauty Marketing Growth
“Marketing a beauty product in today’s oversaturated market needs to include a budget for content creators & influencers. Everyone shops on social media and customers tend to want to try the products used by their favorite online personalities. It’s worth the investment if you’re able to align the product to the right platform and audience.”
Susset Cabana, CEO and Founder, Peacock Public Relations
To read the full expert article on how beauty brands can stay competitive, click here: Trust Over Hype: The Shift Redefining Beauty Marketing