Yanyn San Luis on Trust as the New Currency in Beauty Marketing
“The most important shift in beauty marketing is the move from aspiration to authenticity. Consumers no longer respond to perfection alone; they expect transparency, inclusivity, and proof of efficacy backed by real data and real voices. Brands that win are those that combine community driven storytelling with measurable results, showing not just what the product promises but how it performs. In this environment, trust is the new currency, and strategy must prioritize credibility over hype.”
Yanyn San Luis, Professor, Master of Science in Marketing Program
To read the full expert article featuring five perspectives on beauty marketing, click here:
Trust Over Hype: The Shift Redefining Beauty Marketing